cost per thousand

cost per thousand ˌcost per ˈthousand noun costs per thousand PLURALFORM [countable, uncountable]
MARKETING used to talk about how much a particular form of advertising costs to reach one thousand viewers, readers etc:

• Costs per thousand vary sharply by station, and it is especially expensive to advertise in the London area.

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cost per thousand UK US noun [U or C] (ABBREVIATION CPM)
COMMERCE, E-COMMERCE, MARKETING the cost of advertising a product to a thousand people in a newspaper, on television, etc., or the amount of money that is charged to a company, etc. that advertises on a website for every thousand people who see or click on the advertisement on the website: »

Cost per thousand (also CPM or cost per mille - Latin for thousand) is defined as the cost to reach 1000 viewers, listeners, internet users, etc.

Financial and business terms. 2012.

Look at other dictionaries:

  • cost per thousand — /ˌkɒst pə θaυz(ə)nd/, cost per mille /ˌkɒst pə mɪl/ noun the cost of an advertisement, calculated as the cost for every thousand people reached or the cost of a thousand impressions for a website ● This newspaper has the highest cost per thousand …   Marketing dictionary in english

  • Cost per thousand impressions — PodADV The cost of an advertising deal per 1,000 impressions, or views, of an advertisement. The ‘M’ in CPM is a cause of confusion for many. M is the Roman numeral representation for thousand …   Audio and video glossary

  • Cost Per Thousand - CPM — Web sites that sell advertising will guarantee an advertiser a certain number of impressions quoted at X dollars per CPM. For example, a Web site that has a CPM rate of $20 and guarantees advertisers 100,000 impressions, will charge $2,000 ($20 x …   Investment dictionary

  • Cost Per Thousand (CPM or Cost Per Mil) — RadioPP Estimate of how much it costs an advertiser to reach 1,000 listeners …   Audio and video glossary

  • Cost\ per\ Thousand\ Impressions — Tausender Kontaktpreis (TKP), Preis für 1000 AdImpressions. Um diesen Preis stellt ein Websitebetreiber einen Werbebanner in sein Online Angebot. AdImpression, Banner, Website …   Online-Wörterbuch Deutsch-Lexikon

  • Cost Per Engagement — (CPE) is an online advertising pricing structure introduced into the market in 2008. [ [ launches new video ad units maybe youtube should pay attention TechCrunch] , TechCrunch (2008 7 9)] Differing… …   Wikipedia

  • Cost per click — (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its also* Ad serving * Click through rate (CTR) * Compensation methods *… …   Wikipedia

  • Cost per impression — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Cost per mille — For CPM related to internet marketing, see Cost per impression ECPM redirects here. It is also short for European Christian Political Movement. Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand),… …   Wikipedia

  • Cost per engagement — The term Cost Per Engagement was originated in late 2006 by Highedge, Inc., the company that developed the Brickfish social media advertising network. Highedge, Inc. owns the Cost Per Engagement trademark. Cost Per Engagement is the online… …   Wikipedia

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